Company

The goal was to build a fitness brand. A special kind of brand that would motivate, inspire and enhance confidence for all walks of life! I’m Ryan Lund, the President and Founder of MuscleFire®, based out of Lincoln Nebraska USA. I make motivational fitness clothing for the active lifestyle. A certified personal trainer (NSCA) since 1999, my story actually starts back when I was 12 years old, when I was diagnosed with Type 1 diabetes (T1D). I decided right away that the diagnosis wasn’t going to stop me from doing the active things I loved. So I started playing football, basketball, ice hockey, rugby, even Krav Maga. Anything to stay active. My blood sugars have always been difficult to moderate, but I know for a fact that exercise has been a huge benefit of how my physical lifestyle is today. With approximately 40,000 finger sticks checking my blood sugars as well as the thousands of manual insulin injections, I've realized that if you work hard enough at certain things that mean a lot to you, the outcome can be very rewarding and can also help others become motivated to find the drive and passion of what fitness brings to ones life. So in 2004, I started MuscleFire®. A trusted motivational fitness apparel company with huge goals for the future. People who are serious about fitness need the right information and the right motivation. MuscleFire® provides both. Due to growth potential and demand within the company, Jarrod Parde came on board and has helped grow the business with his high energy and positive personality. Everybody’s got a different reason for getting fit. Mine was to fight back against a terrible disease. Yours might be health-related, too. Or you want to feel better about how you look. Maybe you’ve gained back the weight from those high school/college days. Whatever your reason, I believe you shouldn’t let anything get in your way. That’s the goal at MuscleFire®. Mission Statement: To motivate and inspire all individuals to be physically active no matter what their level of fitness may be.

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RYAN LUND
President
- A calm, well mannered sasquatch like mammal who usually eats more kcals than he burns off.
- Injects insulin in order to live each day, as a type 1 diabetic.
- Hates asparagus and feels it should be a banned substance because of its smell.
- Does not breath well when lifting heavy weights ...but still loves lifting heavy ass weights.
- High fiving buttcheeks is a great way to motivate your friends... along with sporting some MF merch!

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JARROD PARDE
VP/Marketing
- An energetic, spunkasaurus beefcake.
- Prefers lettuce over candy.
- Enjoys sporting handlebars in family photos and photo booths.
- Loves long walks on sidewalks, with the beard breezing gracefully through the air.
- More coming soon once more feedback is brought to Jarrod's attention fvia family & friends.